The Sources page shows which websites and specific URLs AI models use when generating responses to your prompts. This helps you understand what content AI trusts and references. Navigate to Sources in your sidebar to access source analytics. Screenshot 2025-07-18 at 21.16.26.png RankZero automatically refreshes your data once per day—everything you see reflects aggregated results from the most recent prompt run.
Note: In some cases, a domain’s visibility score can exceed 100%. This happens when multiple URLs from the same domain are used as sources in a single AI response. When this occurs, the domain is overrepresented because it contributes more than once to the result, leading to a visibility score above 100%.

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Why Sources Matter

When AI models generate responses, they pull information from various websites across the internet. Understanding these sources helps you:
  • Identify trusted content: See which websites AI models cite most frequently
  • Find optimization opportunities: Discover if your content appears in sources but isn’t being cited directly in AI answers
  • Track competitive sources: Monitor which websites your competitors use or appear on
Important: A source can be used without being cited. Your content might contribute to an AI’s response even if it’s not explicitly referenced in the final answer.

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How to Use Source Insights

Source data helps you make strategic decisions about your content and outreach:
  • Find partnership opportunities: Identify high-performing sources where you might want to get your brand mentioned
  • Improve your content strategy: Learn from successful sources to improve how you structure and present your information
  • Discover content gaps: See what topics and formats perform well that you might be missing

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Two Views of Source Data

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Domains View

See source usage grouped by website domain
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URLs View

See source usage for individual web pages

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Domains View

See source usage grouped by website domain (click on Domains):
  • Source Usage by Domain graph: Shows trends over time for the top 5 domains (hover over the chart to see which domains each line represents)
  • Source table: Lists all domains with usage metrics
View Metrics
  • Domain: The domain name of the source cited
  • Usage %: Percentage of responses where this domain contributed to the AI’s answer (in the last 7 days)
  • Avg. Citations: Average number of times the domain was explicitly cited when used (in the last 7 days)

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URLs View

See source usage for individual web pages:
  • Source Usage by URLs graph: Shows trends over time for the top 5 URLs
  • URL table: Lists specific pages with detailed metrics
View Metrics
  • URL: The exact URL used in a response
  • Usage %: Total number of times the URL was used as a source
  • Avg. Citations: Average number of times the URL was explicitly cited when used
  • Brand Mentioned: Whether your brand was mentioned on this URL

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Filters and Controls

Use these filters to get a closer look at which domains and URLs are being used by narrowing down your data:
  • Date range: View data for different time periods (default is last 7 days)
  • Brand: Filter by your brand or tracked competitors
  • Models: Filter by specific AI models
Track what AI trusts. Find where you’re missing. Win back the sources that matter.