This tracks your invisible influence on AI answers, even when your brand isn’t mentioned.

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What Usage Percentage Means

AI pulls information from across the web to generate responses. Usage percentage reveals how often your content contributes to those answers:
  • High usage: Your content frequently powers AI responses
  • Low usage: AI rarely uses your content as a source
  • Zero usage: Your content doesn’t influence AI answers

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Why Usage Matters

You can influence AI responses without getting brand credit. High usage with low mentions suggests your content is valuable but your brand needs stronger recognition.

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Reading Your Usage Data

  • Domain usage: How often your website contributes to AI responses
  • URL-level usage: Which specific pages AI uses most frequently
  • Usage trends: Track whether AI is using your content more or less over time
  • Competitor usage: See whose content AI trusts most in your industry

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Improving Your Usage

  • Create comprehensive content that answers complete questions
  • Structure content in formats AI can easily parse and use
  • Build authority signals that make AI trust your content
  • Monitor which content types get used most frequently