Mentions go beyond just counting—it shows you the context, position, and frequency of your brand appearances.

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What Mentions Include

RankZero captures every brand mention across ChatGPT, Perplexity, and Google AI Overviews:
  • Direct mentions: Your brand name appears explicitly
  • Position tracking: Whether you’re mentioned first, second, or further down
  • Context analysis: How your brand is discussed in each response
  • Frequency data: How many times you’re mentioned per response

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Why Mentions Matter

Position matters in AI responses. Being mentioned first carries more weight than being listed fifth. Mentions data shows you exactly where you stand in AI’s recommendations.

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Reading Your Mentions Data

  • Total mentions: Raw count of how many times your brand appeared
  • Average position: Where your brand typically ranks in AI responses
  • Mention context: View actual AI responses where your brand was named
  • Competitor mentions: See who else gets mentioned alongside you

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Improving Your Mentions

  • Target prompts where competitors currently dominate
  • Create content that positions your brand as the obvious choice
  • Monitor mention patterns to understand what triggers AI recommendations
  • Track position changes after content updates or new launches
Be the name AI says first. Position matters more than you think.

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Where to Analyze Your Metrics

You can view your brand and source metrics at different levels:
  • Dashboard: Aggregated view across all prompts and competitors
  • Prompts page: Individual prompt performance and trends
  • Sources page: Source analysis with URL and domain views
  • By tags: Filter any view by prompt categories to analyze specific themes
Track what matters. See where you’re winning and where you’re losing ground.